000 03672cam a2200433 i 4500
001 20265300
003 KeNaAAPAMIB
005 20240624142240.0
008 180110s2019 nyua b 001 0 eng
010 _a 2017059878
020 _a9780071220811
040 _aLCC
_beng
_cKeNaAAPAM
_dKeNaAAPAM
042 _apcc
050 0 0 _aHD30.28 .G36 2011
082 0 0 _a658.4/012
_223
084 _aBUS041000
_2bisacsh
100 1 _aGamble, John
_q(John E.)
_eauthor.
_92611
245 1 0 _aEssentials of strategic management: the quest for competitive advantage /
_cJohn E. Gamble, Texas A&M University-Corpus Christi, Margaret A. Peteraf, Dartmouth College, Arthur A. Thompson, Jr., The University of Alabama.
250 _aSecond Edition.
264 1 _aNew York, NY :
_bMcGraw-Hill Education,
_c2011.
300 _a557 pages :
_bcolor illustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aRevised edition of the authors' Essentials of strategic management, [2017]
504 _aIncludes bibliographical references and index.
520 _a"Essentials of Strategic Management 6 edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content. "--
_cProvided by publisher.
520 _a"The standout features of this sixth edition of Essentials of Strategic Management are its concisely written and robust coverage of strategic management concepts and its compelling collection of cases. The text presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. While this edition retains the 10-chapter structure of the prior edition, every chapter has been reexamined, refined, and refreshed. New content has been added to keep the material in line with the latest developments in the theory and practice of strategic management. Also, scores of new examples have been added, along with fresh Concepts & Connections illustrations, to make the content come alive and to provide students with a ringside view of strategy in action. The fundamental character of the sixth edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management"--
_cProvided by publisher.
650 0 _aStrategic planning.
_92355
650 0 _aBusiness planning.
_988
650 0 _aCompetition.
_92434
650 0 _aStrategic planning
_vCase studies.
_92612
650 7 _aBUSINESS & ECONOMICS / Management.
_2bisacsh
_92441
700 1 _aThompson, Arthur A.,
_d1940-
_eauthor.
_92613
700 1 _aPeteraf, Margaret Ann,
_eauthor.
_92615
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBKS
999 _c815
_d815